The Coco Alexander Story
2009
How it all started
Hey, thanks for stopping by let me tell you about the faces behind the brand. We are Tom and Emma, a husband and wife duo living in Hong Kong. Tom is from the USA and Emma is from the UK, the Coco Alexander story starts well before we met...
The Spark
It probably comes as no surprise that the brand was named after after my (Emma) kids. After the birth of my daughter, Coco, in 2009 I was quick to realise how poor the changing facilities are in Hong Kong if any at all!
I'm a full time working mum, I love my job and I'm so passionate about what I do and how I look. So I want my baby accessories to complement my lifestyle and be practical and I know I'm not the only one that feels that way.
Early design days
Emma - Once I had the idea my mind went into overdrive, I spent endless hours working on the design and the materials, my design degree and career in product development really helped this part of the process! I made prototypes, tested them, some of them just looked awful! Getting the shape to work and fold beautifully and hold everything needed had a few failed attempts. The bunny ears in this photo are proof! And getting the materials right was tough, they needed to be functional and look great!
2011
Testing phase
Along came Lex, my son, and this spurred me on further, I was happy with the design and now it truly needed to be put to the test. I started handing them out to friends and waited - what would they think?
The changing bag was a hit and with some great suggestions modifications were made. The bunny ears were culled at this stage!
2019
Coco Alexander is getting closer
Move forward a “few” years, we meet through our daughters and get married. We are one big crazy family, there's never a dull or quiet moment. The girls decided our wedding day was the perfect day to be miserable, but Rylee didn't get the memo!
2021
Coco Alexander Launches
Emma’s friends told me about her great baby changing bag design, I might be a man but I knew I needed this product even though I'd never changed any of my children's diapers!
We took the plunge and ordered a small production run, got photos taken, had a website built and we launched with the black diaper bag.
Let's hear from you
We're all about mums (and dads) looking good and not losing their identity when becoming parents. It's all about the right accessories and looking good. Email here or send us a message in the chat function at the bottom of this page if you have any ideas and suggestions or simply want to say hi.
XOXO Tom & Emma